Member Pricing

Offer
Email sent to IGA Rewards members with exclusive discount. Included product content pieces and a competition. The promotion communication was seasonally relevant.
Audience
Shoppers who had purchased in this category previously, as well as those who looked to have a high propensity to purchase this product based on their other shopping behaviours.
Results
Target members were twice as likely to purchase the featured products. 66% of shoppers were new to the product range, with 47% of these previously purchasing competitor products.

Member pricing promotions

Offer your product to our members at a discounted rate with our member pricing promotions in one of two ways:

Amplify the discount message through a hero feature banner in one of our Weekly Specials or Sales eDMs.
Or promote your product through our Product & Price tiles which are included within the body of one of our targeted sales eDMs, including seasonal campaigns if relevant.

Our detailed PIR report includes sales results, digital & eDM engagement and additional shopper insights.

Answer a few quick questions to find the best solution for you.