IGA Rewards members were invited by email to participate in a ‘buy one, get one free within a product range. The product was already in market.
Shoppers who had purchased in this category previously, as well as those who looked to have a high propensity to purchase this product based on their other shopping behaviours.
Target members were 4 times more likely to purchase, with the product range seeing a 73% category sales share increase during and following the campaign.
Of purchasers were new to brand/category
More likely to purchase
Promotional Gifts & Samples
A free gift with purchase is the ideal promotion to drive trial for a new product launch or build awareness. It simply means ‘buy one, get one free’ , and is the perfect way to directly attract shoppers who are already engaged with your category or a similar one.
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