Email sent to IGA Rewards members with exclusive discount. Included product content pieces and a competition. The promotion communication was seasonally relevant.
Shoppers who had purchased in this category previously, as well as those who looked to have a high propensity to purchase this product based on their other shopping behaviours.
Target members were twice as likely to purchase the featured products. 66% of shoppers were new to the product range, with 47% of these previously purchasing competitor products.
Of purchasers had previously purchased from competitors
More likely to purchase
Member pricing promotions
Offer your product to our members at a discounted rate with our member pricing promotions in one of two ways:
- Amplify the discount message through a hero feature banner in one of our Weekly Specials or Sales eDMs.
- Or promote your product through our Product & Price tiles which are included within the body of one of our targeted sales eDMs, including seasonal campaigns if relevant.
Our detailed PIR report includes sales results, digital & eDM engagement and additional shopper insights.
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