Seasonal Email – IGA Media Centre

Offer
IGA Rewards Members were sent an email featuring six Father’s Day products featured in the catalogue.
Audience
Core and active shoppers within the IGA Rewards members program.
Results
All products featured saw increased sales results from control, including one at 121% sales uplift and one at 159% sales uplift.

121
% &
159
%
Sales uplift achieved by participating products
5
%
More members shopped
2
x
More likely to purchase

A Seasonal Email features a product and price tile within a promotional or seasonal eDM

Access over 290,000 registered IGA Rewards members by landing directly in their inbox, and benefit from our exceptional open rates.

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