IGA Rewards Members were sent an email featuring six Father’s Day products featured in the catalogue.
Core and active shoppers within the IGA Rewards members program.
All products featured saw increased sales results from control, including one at 121% sales uplift and one at 159% sales uplift.
Sales uplift achieved by participating products
More members shopped
More likely to purchase
A Seasonal Email features a product and price tile within a promotional or seasonal eDM
Access over 290,000 registered IGA Rewards members by landing directly in their inbox, and benefit from our exceptional open rates.
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